Advising Beyond Numbers – Marketing

Key topics:

► Creating an effecting marketing strategy
► Useful social media tools for accountants
► Developing & implementing a marketing plan
► The imporatnce of sectoral marketing
 

CPA Ireland have recognised how the role of the professional accountant is changing beyond recognition.  Businesses across Ireland are turning to their accountant for strategic business advice.  They are looking for strategic guidance in such diverse areas as vision, marketing, HR issues, exporting, dealing with change and much more.

Marketing is the activities a company undertakes to ensure products are sold.  Without a clear marketing strategy companies risk investment in activities that don’t generate profitability.

In this presentation speakers from the field of marketing share their expertise on the issues faced by business, providing attendees with tools and ideas to help create an overall successful marketing strategy.

Using relevant and useful information, Mary Cloonan from Marketing Clever will present on how to create an evidence marketing strategy providing delegates with a road map to follow.  Greg Fry from Socialmedia.ie will deliver a very practical presentation on the top useful social media tools for accountants.  Mary Cloonan from Marketing Clever and Stephanie Duffy, Focused Facilitation will facilitate an interactive workshop to allow attendees give proper consideration to their own marketing plan. 

The day will wrap with an in-depth look at the importance of sectoral marketing, ensuring your marketing strategy is focused on your market.
 

Key Event Details:

Location: CPA Ireland, 17 Harcourt Street, Dublin 2
Time: 9.30am - 5pm
CPD Credit: 8 Hours