Target Audience: CPAs, other qualified accountants and book-keepers working in practice who are currently or aspire to be managers, partners or owners and are looking to develop their practices and increase return on time and capital invested.

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Learning Outcomes:

This course covers eight major areas of practice management. At the end of the course each delegate should be able to:

• Hire the right people for roles, set objectives, ensure motivation and retain them at the right pay scale.
• Choose an appropriate strategy for client recruitment and retention and know how to increase the firm’s fee base.
• Market the firm effectively to recruit new clients that fit with the firm’s growth strategy.
• Ensure security of the firm’s IT infrastructure.
• Start the process of automate routine tasks and choose a platform to accomplish this.
• Manage client relationships and expectations.
• Set a medium to long term plan for exiting the business while ensuring maximum return when you decide to retire.

Introduction

Whether you are a long established general accounting practice or a start-up specialised boutique firm, the health and future of your firm should always be foremost in your mind. Choosing what service to offer your clients, how to reach them and your strategy of building client and fee bases should be at the core of how your firm is managed.

In this five-day programme, CPA Ireland’s team of expert lecturers will cover all the aspects of growing and developing a practice to make sure you get the most return for the time you invest in building your business.

Indicative content of the Programme:

Day 1                     Staffing

• Employee Lifecycle
• Recruitment
• Remuneration
• Retention Strategies

Day 2                     Growing Your Firm and Fee Base

• Client Selection & Retention
• Selecting your Service Range
• Scaling your Firm
• Firm Strategy

Day 3                     Marketing Your Practice & Services       

• Social Media, Market Identification
• Website, SEO & Brand, Content Marketing
• Measurement & KPIs
• Email and Networking

Day 4                     Cyber Security & Automation

• Protecting your Clients and You
• Security Hardware
• Automating your Practice
• Selecting Platforms

Day 5                    Stakeholder Relationship Management & Succession Planning

• Timelines, Valuations & Maximising Returns
• Pitfalls to Avoid & Tax Considerations
• Expectation Setting & Communication
• Getting to Yes & Negotiation Strategies

Key Course Details:

Venue: CPA Ireland HQ, 17 Harcourt Street, Dublin 2
Date: starting on the 17th May 2019 (this may be subject to change)
Duration: 5 days / 1 Friday per month
CPD Hours: 40 hours

**By booking and attending our CPA Ireland Skillnet courses & webinars, you consent to your information being shared to the Skillnet Ireland reporting programme.

Make sure that you input your CPA member ID as the attendee when booking, as the CPD credit will not be automatically allocated to your account otherwise.