The strategic planning process involves many members of the senior leadership and sometimes other levels within a business. The outcome is a long term plan. It is usually best to carry out a thorough strategy planning process each year. This course gives an overarching introduction to the entire strategic planning process, taking brief looks at things like the "outside-in" approach and the quick method.
It should get you thinking about the business life cycle, and get you to consider where your organisation currently is on this journey. Businesses of any size find it helpful, even essential, to go through a carefully designed strategic planning process, usually every year. There’s no reason why you can’t create and follow your own strategic planning process. This course outlines a structured approach which has been proven in large and small businesses.