Recorded 16th October 2020.

CPD Hours: 1

Have you really let go of how business used to be done so that you can thrive in this new normal?
Are you repositioning your business, changing how you serve customers and thinking abut the
medium to long term? With the rapid onslaught of change, it can be difficult to see the wood from
the trees – what adjustments need to progress from temporary into permanent? What principles of
doing business really haven’t changed at all? What is never going to be the same again?

To shed light on these topics and more, Susan HayesCulleton, CFA, will present a highly practical
masterclass on thriving in the current normal. As “The Positive Economist” and managing director of
the Hayes Culleton Group, she will direct you to the data, funding pools and internal resources to
progress forward with vision and vigour.

What can you expect to learn?
(a) Finding your new why among all that’s changed
(b) What economic trends have been accelerated by the pandemic and restrictions?
(c) How to develop international business relationships without travel
(d) How to leverage all that technology has to offer but avoid the pitfalls
(e) Where to find the money to fund innovation
(f) How to re-evaluate our relationship with space
(g) How to keep your radar high to be prewarned about unknown unknowns